With a legacy of 28 years and leading the fine jewelry segment, Parekh Ornaments has unveiled a festive campaign – Gauhar. A distinctly unusual take on classic designs with a modern twist. This stunningly crafted collection celebrates the spirit of the festivities. The idea of the campaign is to celebrate the festivities of India with a touch of luxe to it. This collection is a treat for one’s eyes, especially for the collectors.
The jewelry pieces have been specially designed and curated for patrons who appreciate fine craftsmanship. ‘Gauhar’ includes a wide range of authentic designs in Polki and Kundan. The jewels are a melange of heavy neckpieces, earrings, chokers, rings, mang tikkas, bracelets, and bangles, perfect for festive celebrations.
Mr. Saurabh Parekh, Director, Parekh Ornaments, said, “We are a country where festivals are larger than life celebrations and they break the monotony of life, bringing the community closer, keeping this in mind we wanted a collection to represent our culture, festivities, and heritage. With our new campaign, we plan to reach out to the audience who want to celebrate little and big things in life.”
