Team iCraze, chats with Manojkumar Sharma and asks him to take the readers through the journey of Ashnam and talk about their new collection “Elysian Elements”.
I am thrilled to unveil Ashnam’s latest luxury collection, ‘Elysian Elements,’ exclusively for our discerning décor enthusiasts. This collection is not just a display of artifacts but a celebration of India’s rich cultural heritage and a testament to our country’s unparalleled craftsmanship. Each piece, meticulously crafted using high-quality polyresin material, brings a raw, authentic charm that perfectly complements our customer’s unique style. This exquisite range of animal and floral metallic figurines is meticulously crafted, each piece uniquely representing our dedication to quality. From the majestic Elephant Rust Terracotta to the graceful Floral Traditional Accent Bronze, every figurine is handcrafted with care using high-quality polyresin material, exuding a raw, authentic charm that resonates with our customer’s personal styles.
What sets this collection apart is its unique design process and the use of polyresin, a material that allows us to convert any form into art and infuse each product with a human touch and soul.
Our journey with Ashnam has been a testament to our commitment to quality and innovation. We started in 2012 as a trading company driven by a vision to create a distinctive brand with its market identity. Despite numerous challenges, we have evolved to become one of the leading players in the B2B manufacturing décor industry. Our unwavering commitment to quality and innovation, as demonstrated through our Elysian Elements collection, has been the cornerstone of our success.
From the beginning, our vision at Ashnam has been clear: to provide superior and affordable home décor art pieces reflecting India’s creativity and craftsmanship. We believe that India is a land of immense talent, especially when it comes to artisans, and their craftsmanship has no competition on the global level. Our breakthrough came in 2014 when we replicated the world-famous Ganpati idol for the Dagdusheth Halwai Trust in Pune. Since then, we have continuously evolved, moving into manufacturing in 2014 and expanding our operations significantly. Despite a small team, we had a big vision of making Ashnam a brand synonymous with quality and innovation in the home décor industry.
At Ashnam, we take pride in our unique design process. We create our designs using Polyresin, which allows us to convert any form into art, infusing each product with a human touch and soul. Unlike the mass-produced items imported from China, our products are unique, focusing on quality over quantity. We invest heavily in research and development, constantly pushing the boundaries of design and creativity to bring you the best.
Over time, we have seen that people have started to invest more in upgrading their homes. This trend has only strengthened our resolve to provide products that create calm and happy spaces for our customers. Our vision extends beyond just business: empowering a sector and creating meaningful employment opportunities. “From our roots as a trading company to our current reach of over 800 stores nationwide, Ashnam has been a cornerstone in the world of luxury home décor. But our ambitions don’t stop there. We’re trying to rewrite the industry’s rules by becoming India’s first direct-to-consumer (D2C) brand. With this bold move, we’re not just reshaping our business but setting a new standard for the industry. By embracing the D2C model, we’re empowering consumers, streamlining the buying process, and redefining what it means to be a luxury home décor brand in India. As we embark on this new chapter, we invite you to join us in shaping the future of home décor. Together, we can create a more connected, accessible, and innovative industry where quality and craftsmanship are never compromised.”
Manojkumar Sharma, Founder of Ashnam.
