A beauty lover at heart, Aashka Goradia has always seen makeup as a form of empowerment. Through
her brand, Renee Cosmetics, she wanted to create products that celebrate women’s natural beauty and
cater to their many cosmetic needs in a single packaging. She sits in a candid chat to share more about
her brand and the inspiration behind it.
- What was your mission at the start of your company?
My motive was to make sure that every woman in India is able to celebrate the transformation that makeup brings about. I wanted them to enjoy and feel ecstatic & powerful with what it can do to bring about confidence and change and also have the colours that she can resonate with. - What made you choose to start a company in this Industry?
I spent about 20 years facing the camera, being in front of it, acting and playing several different characters. And in order to do so, it required makeup that each character needed, in order to give it the final finish. Eventually, I fell in love with it and then I realised that it allowed me to do so much with my personality and that is truly powerful. This is what made me start RENÉE Cosmetics. - How did you come up with the name of your company?
I feel makeup transforms us and we do feel like a new person. Renee is my Mother-in- law’s name, meaning Renatus and Reborn. The name perfectly blended with what this whole art is about and what it does to people. So, it was a perfect combination and I thank my Mother-in-law for letting me use her name. I think she is really proud of what we have done with the brand. - How would you describe your company’s workplace culture?
I would say it is tremendous. We all are young and highly driven people who have come together with a lot of passion. I think nobody in my team is older than 28. It does not mean that we don’t have people with experience. We do. However, I think having young people on board today is our best investment. Young employees can bring a fresh perspective and a different way of thinking to your business. By giving them opportunities you can do wonders. - Does your business give back to your community?
Sure, it does in different ways. First, like I said, the power of transformation and what it does emotionally
to people. I feel it shouldn’t have to be necessarily materialistic and it is a great way to say that we are
giving back in terms of confidence and change and the novelty is in its emotion. - What is the USP of your brand?
The USP of our brand is the prototyped mechanism of pop-push-play. Now, the brand has decided to bring all the necessary key features in makeup into a concise packaging which has turned out to be a huge hit. - How would you describe your company’s success so far?
When it comes to Company Success, I think, in less than a year, RENÉE has seen a sky rocket jump. During the pandemic, Fab Five was one of the most trending beauty products in India. So, I think success is not only in terms of the company’s annual turnover which is also tremendous, but also in terms of how we have truly revolutionized the makeup industry. - What is your favourite thing about your brand?
My favourite thing about my brand is the people. Infact, everything about my brand. The people working behind it and all those special people who become our consumers. I think these are the two reasons why everything is so driven. - Chart your journey so far.
Our journey so far has been truly incredible. Once we started thebrand, we saw a huge slow down due to the pandemic. But, right after that, the brand also got its way to rise up and become one of the most prominent brands in the country today. So I think every brand goes through their ups and downs. We had our share of downs and now we are on our way up.
- Your inspiration
My Inspiration is everyday women. Women who truly deserve and desire to seize the opportunity for a transformation to bring about change, play with colours and be powerful in their own way. - Message to the loyal customers of the brand.
This is not it, RENÉE will continue to innovate. It will continue to bring the best makeup in the Industry. We are so thankful for your love and support and your loyalty. We hope to have the same love in the journey forward.
