Saroj Jalan, a 22-year-old brand with a strong foothold in ethnic wear for women, is a one-stop solution for seamless luxuriant shopping. A strong influence of the Indian Handloom industry, from Paithani to Patan, infused harmoniously with handwork embroidery, is what differentiates the label from the rest.
Quick to understand the demands of the Indian market and the psyche of the contemporary consumers, Saroj Jalan has created elegant collections of Lehengas, gowns, sarees, and suits. These are classical amalgamation
of styles, interspersed with grandeur and sophistication. Saroj Jalan retails from their flagship stores in Kolkata and Hyderabad. The designs are also on display at Ensemble, Delhi.
The brand’s USP lies in its organic fabrics sourced from various parts of the country, sprinkled with intricate embroidery and exquisite embellishments. The curated designs are wearable and worth the splurge.
The label has a profound artistic appeal which is subtly embedded in all their garments from couture to prêt. The entire effect of the ensembles surpasses the aesthetic appeal of the garments usually found in the
women’s wear sector.
Saroj Jalan as a brand is deeply rooted in Indian aesthetics, yet western and contemporary in construct. The vision is that of a global fashion house that fills the vacuum in the category of customized clothing, refined in contemporary expression suited to today’s lifestyle. The label thrives on constantly pushing the envelope with design and redefining how garments from bridal couture to prêt is created and adorned.
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