Mamaearth has launched a range of toxin-free face washes
Mamaearth has launched a range of toxin-free face washes which are meant for different skin types & problems. These face washes are based on natural actives like charcoal, coffee, turmeric, tea tree oil etc which help in taking on multiple lifestyle and pollution related issues while keeping your facial skin healthy & clean. The face washes are completely free from known toxins like parabens, sulphates, mineral oil, dyes, artificial fragrances etc. These products are all dermatologist tested and hypoallergenic.
- Mamaearth’s Charcoal Face Wash: Activated Charcoal in this gently draws out dirt, impurities, micro particles and make up, leaving skin clean and fresh.
- Mamaearth’s Tea Tree Face Wash: a natural blend of neem and tea tree oil.
- Mamaearth’s Ubtan Face Wash:Liquorice extract in this repairs sun damage while carrot oil removes tan from the upper layer of skin.
PRICE: INR 249
AVAILABILITY: www.mamaearth.in , www.amazon.in, www.nykaa.com
Founded by husband and wife duo Varun and Ghazal Alagh, Mamaearth is a startup that reduces parenting stress by providing safe, natural and toxin-free products for babies and parents. The idea came to the duo when they became first-time parents and had a difficult time finding chemical-free products for their baby. The sheer dearth of baby-safe products in India led them to conceptualize Mamaearth – a homegrown startup, started by parents for parents. Today, Mamaearth is competing against established industry giants by creating baby-safe products that solve real problems that parents face.
Right from the inception, the startup has worked with mothers and has relied on their insights to develop a product line that addresses problems faced by new moms on a daily basis. Commenting on the ideas behind their unique products, Varun Alagh says, “There are certain parenting problems that only mums will understand. Not because they are primary caregivers, but because they experience it firsthand. By bringing Shilpa on board, we’re looking to communicate directly – mum to mum – with our consumers. We also hope to reach out and influence people from her huge fan following.”
