Coach today introduces “I Got It From My Mom,” its campaign for Mother’s Day, starring Coach Family including Jennifer Lopez, Noah Beck, Tommy Dorfman, and Jessica Kelly, along with their loved ones.

A playful reference to Coach’s legacy and bags handed down from one generation to the next, “I Got It From My Mom” celebrates the role mother figures play as mentors, muses, and sources of style inspiration. Captured by Joshua Woods, the campaign introduces portraits of the cast with their family members and a video series where they share the unique gifts, talents, and traits they got from their moms.

“This Mother’s Day, we wanted to recognize all the ways mothers inspire and shape us,” said North America Brand President and Chief Marketing Officer of Coach Sandeep Seth. “We also wanted to celebrate the joy found in the things we pass from one generation to another, and our brand’s role in creating special memories for our customers over the years.”

“I Got It From My Mom” highlights the house’s Pillow Tabby and Madison Shoulder Bag.